Three tiers Bangalore SMBs actually pay
Starter (5-page site, basic SEO, contact form): ₹35,000-₹65,000 one-off. Standard lead engine (8-12 pages, programmatic SEO, WhatsApp + chatbot + CRM, conversion tracking): ₹1.5L-₹3L. Full bundle (everything + AI voice agent + payment recovery + monthly content + ads management): ₹3L-₹8L.
What's NOT optional
Mobile-first design (75-80% of Indian web traffic is mobile). Local schema markup with city + neighborhood. Google Business Profile setup + first 30 days of optimisation. WhatsApp click-to-chat on every page. Hindi/Kannada language option if customer base demands it.
Watch out for
Agencies that bundle ₹50K/year hosting on their server — you don't own the site, they hold you hostage. Anyone quoting under ₹25K is selling a template you could buy for ₹2K from envato — that's not a lead engine. Recurring SEO retainers without monthly reporting on actual leads (not just traffic) — waste of money.